Beauty

Serena Williams Introduces WYN Beauty

Champion tennis player and businesswoman Serena Williams is the face and force behind WYN, her new brand of clean, high-performing, skin-loving makeup.

The highly acclaimed cosmetics product is designed for life, not just a photo finish.

Like Serena on the court, WYN is makeup you can move in – flexible formulas that wear beautifully and keep skin hydrated all day.

With 91 shades across 10 distinct products in the face, lip and eye categories, the brand is committed to living in color with confidence, so everyone will find their match.

I’m so excited to introduce WYN BEAUTY to the world,” says founder and entrepreneur Serena Williams. “To me, beauty has always been about self-expression and stepping into the best version of myself. Throughout my career, I was always searching for makeup that looked good after hours on the court, mixing products myself and creating my own formulas while traveling the world. As I evolved and remained active both on and off the court, I needed products I could apply at 7am before a full day of meetings, spending time with my kids, making time for the things I love and still look good at the end of the day. I needed makeup that could truly move with me. That’s the intention behind WYN BEAUTY – for people to live in it every single day of their lives and enhance the beauty they already have.”

From one of the most competitive people to ever walk the planet, Serena’s beauty philosophy is decidedly not. “Beauty is a field where everyone wins,” says Serena. “You set and define your own personal goals and standards. WYN isn’t about being THE best, but your best.”

WYN products are formulated with clean, skin-loving ingredients that hydrate the skin, and are vegan and cruelty-free. The high-performing products are lightweight, formulated to be in motion and available in an expansive range of shades and undertones.

WYN BEAUTY is now available on wynbeauty.com and launches exclusively at 685 Ulta Beauty stores across the U.S. and at Ulta.com.

Final Word

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Keisha Smith

Keisha Smith is a Contributing Writer who attended college at Southern University A&M College in Baton Rouge. She is currently writing a book on south Louisiana culture.