Photo credit: Louisiana Pepper Exchange
Louisiana native Justin Chiasson, popularly known as Stalekracker on TikTok, has become a sensation with his Cajun-themed entertaining and informative cooking videos.
Since his first video in June 2020, Chiasson has gained a massive following of over 6 million users who tune in to learn how to cook Cajun cuisine, including wrangling gators and snapping turtles.
Chiasson’s videos are characterized by his signature phrase, “Put dat on a cracker. Dat’s money dude!!” and cover a wide range of topics, from cooking crawfish, alligator, wings, and crabs to making beer cheese fries. He begins each video by introducing the dish and then demonstrates how to prepare it.
Thanks to his Tik Tok fame, Chiasson has grown Stalekracker into a business franchise. He monetizes his videos directly through the sale of crawfish and official merchandise, including t-shirts, spice blends, hot sauces and a cookbook titled “Da Cajun Two Step,” which he co-authored with his wife.
In addition, he has leveraged affiliate links to products he uses in his videos to generate indirect revenue. He’s also opened a franchise location of the Jambalaya Shoppe, which currently operates in Louisiana, Texas, and the Gulf Coast region. Additionally, he has helped to increase the sales of crawfish at Frugé Aquafarms, as reported by the Wall Street Journal.
His unique catchphrases, including “While we wait, we HYDRATE,” “Put DAT on a cracker dude!,” and “That’s money dude!,” have become popular merchandise and affiliate links on his social media pages. With his infectious personality and culinary expertise, Chiasson’s fame continues to rise.
When New Orleans’ food is mentioned on a national level, it somehow always reverts back to gumbo, which is the best around, although the city’s eateries certainly represent those dishes well, there’s so much more.
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